Learning Outcomes / Topics Covered

  • Why Google Ads? – The What, Where & How
  • Fundamentals of PPC Account Structures & Best Practices
  • Search Campaign Planning & It’s Main Component
  • Keywords – Planners, Match Types, Negative Keyword Strategies, Game Plan & Mitigation
  • Winning the Quality Score Game
  • Landing Page Management
  • Ad Copy Principles – Types, Tips, Variations, Testing & Disapprovals
  • Budget Management
  • Bid Management – Strategies & Delivery
  • Ranking Ads at the Top
  • Competitor Analysis
  • Display Campaign Design & Targeting
  • Display Targeting Combinations & Frequency
  • Bidding on Display & Filtering
  • Display Ads on YouTube
  • Display Ads on Mobile Devices
  • Audience Lists & Retargeting Highly-relevant Customers
  • Standard, Dynamic & Remarketing List for Search Ads (RLSA)
  • Marketing Funnels & Capturing Conversions
  • Google Ads Policies & Fixes
  • Account Billing – Navigation & Self-troubleshooting
  • Campaign Optimisation & Account Organisation
  • Reporting
  • Campaign Setup Walkthrough

Not in the list?

Need to cover more topics? Feel free let us know.