Learning Outcomes / Topics Covered
- Why Google Ads? – The What, Where & How
- Fundamentals of PPC Account Structures & Best Practices
- Search Campaign Planning & It’s Main Component
- Keywords – Planners, Match Types, Negative Keyword Strategies, Game Plan & Mitigation
- Winning the Quality Score Game
- Landing Page Management
- Ad Copy Principles – Types, Tips, Variations, Testing & Disapprovals
- Budget Management
- Bid Management – Strategies & Delivery
- Ranking Ads at the Top
- Competitor Analysis
- Display Campaign Design & Targeting
- Display Targeting Combinations & Frequency
- Bidding on Display & Filtering
- Display Ads on YouTube
- Display Ads on Mobile Devices
- Audience Lists & Retargeting Highly-relevant Customers
- Standard, Dynamic & Remarketing List for Search Ads (RLSA)
- Marketing Funnels & Capturing Conversions
- Google Ads Policies & Fixes
- Account Billing – Navigation & Self-troubleshooting
- Campaign Optimisation & Account Organisation
- Reporting
- Campaign Setup Walkthrough
Not in the list?
Need to cover more topics? Feel free let us know.

